Studies have shown that customers crave easy accessibility and familiarity. Since customers today have a variety of options to choose from, even a single disappointing experience can impact brand loyalty.
Inconsistent store layout can be a major concern for retailers since the positive or negative image a customer gets from a store can influence their perception of the brand and even future purchases. Let us now discuss how planograms eliminate common retail store problems. A well-designed planogram can increase sales, reduce overall costs and provide better shopping experiences to customers. Planograms are diagrammatic representations that illustrates how and where retail products should be displayed, either in the store or on the shelf, or both. The visible output of space planning is usually in the form of planograms. The main purpose of space planning is to aid retailers in determining where, and how, to place merchandise within a store to increase visibility and sales. Ever wondered why leading retailers choose to place their best-selling products in the most accessible places for buyers to purchase them? The technique of placing popular items where customers can easily find is called space planning- The art of making the most value out of every square-inch of retail display.
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